Travel Website Statistics: December 2013
In the travel website statistics world, December was an eventful month: the mighty Google gods decided to finally update the page ranks of the many sites populating the interwebs. For some this was a long overdue blessing, for others an unavoidable catastrophe. As for our small Lunaguava project, it saw its page rank rise from an embarrassing n/a to an impressive 1. OK, so maybe impressive isn’t the right word – underwhelming is perhaps more appropriate.
Since only a blind elder wearing a cloak and a dagger has access to the inner-workings of Google, it’s anyone’s guess when or if the page ranks will be updated again. Until then, we’ll be stuck swimming against the undertow.
Nonetheless, the major news of December concerning Lunaguava was our complete website redesign. After spending countless hours banging my head against the laptop and fidgeting with codes and inane drawings of guavas, I’ve turned our previously sluggish incarnation into a sparkling travel juggernaut. Hmm… it seems I have fallen under a hyperbolic spell. I’ll blame the medication on this one.
Before I go on with the numbers, here’s my travel blogger motto, courtesy of Dylan Moran: “Your potential is like your bank balance, you always have a lot less than you think”.
Website statistics DECEMBER 2013
Subscribers: 24 +1
Facepoop: 233 +22
Twitter: 370 +100
Google+: 53 +20
StumbleUpon: 12 +10
Pinterest: 31 +17
Klout: 58 +2
Going for a rundown here:
Subscribers – Still letting this one slide. I’ll deal with it at some point – aiming for 2025.
Facepoop – Oh, how the mighty have fallen. We’re very happy with the slight jump in followers, but are by now resigned to Facepoop’s increasing obsolescence. There’s still quite a bit of traffic coming our way through Lord Zuckerberg’s creation, but we’ve joined the swarms of bloggers being screwed over by Facepoop’s despairing search of easy money. Out of 233 lovely people, only about 60 (on a good day) are able to see our posts. We’ll still keep on publicizing our shenanigans there, but its influence is rapidly dwindling.
Twitter – Although I haven’t been as active in Twitter chats as in the past, we’re seeing steady growth on this particular platform. Not only that, but we’re also noticing more people reaching our site via Twitter, since more wonderful folk are sharing our stories.
Google+ – As a travel blogger, I am a donkey to Google’s carrot on a stick, and have relinquished my soul for a couple of traffic hits. As a result, I’ve created a couple of Google+ accounts, so you might go ahead and add FW North to your circles and follow Lunaguava on Google+!
In spite of rolling my eyes every time I see a shiny unicorn or the thousandth GIF of a cat being a furry ball of mayhem, G+ is turning into my favorite media platform. There’s still much to learn, but it’s hard to deny its potential. I am currently directing most of my social media efforts towards G+, and am curious to see how it will all pan out in the medium term.
StumbleUpon – Some growth here this month, but with caveats. SU brings more random strangers to the site, but they usually don’t stay long – and by this I mean they take a peek and skedaddle to more interesting corners of the interwebs. Hence, it has a detrimental effect on our bounce rate. I remain a bit skeptical of SU’s benign influence on our small site, but will continue to work on it.
Pinterest – The lady Elle has been busy pining and repining beautiful photos from around the world, with pleasant consequences all around. After a slow start, things seem to be cruising along. We expect to enter hyperdrive around the premiere of Harry Potter XXV.
Klout – This site uses social media analytics to assess how influential one is in the mad kingdom of the interwebs. Lunaguava has a score of 58 out of 100 – yay, right? I’m still uncertain of its worth, but since there’s not much effort going into managing Klout, I’m happy to leave it alone.
(Google Analytics) (01/12 – 31-12)
Monthly Visits: 1,632
Monthly Unique Visitors: 1,041
Page Views: 3,557
Avg. Visit Duration: 4:24
% New Visits: 58.58%
Bounce Rate: ~67.16%
Google Page Rank: 1
Domain Authority: 24/100
Page Authority: 32/100
Our beloved month of December began strong and ended stronger. Alas, the middle bits between our popular home by Lake Atitlán and even more popular travel quotes posts were a bit lagging. Truth be told, it’s nobody’s fault but my own, since my posts are as scatterbrained as my many moods.
Another slightly discouraging fact is our loss of a few Domain and Page authority points. Not sure if this was due to Google’s update or our website redesign, but it sort of sucks.
The last batch of statistics belongs to two sites which keep track of traffic rank. Alexa seems to be somewhat stable, but we saw a big dip in SEMRush. I haven’t got a clue how SEMRush works though, so that may explain it.
Overall Ranking: 244,267
US Ranking: 78,696
Sites Linking In: 70
And so it goes… It’s been interesting to see how the many factors going into managing a website play out as the months go by, but we’re still more curious about the beauty around us than anything else. As ever, hope these posts are able to shed some light into what goes on behind the scenes of a newbie travel blog – those quiet hours when we’re not roaming the shores of Lake Atitlán, visiting quaint little villages like San Antonio Palopó, as seen below.